Teams at Cro Metrics

Produce high-quality, on-brand creative for paid media, email/SMS, and web from briefs and hypotheses. Deliver platform-spec ads, responsive email templates, landing page variations, and organized handoffs. Use AI tools and brand systems to iterate quickly and support multiple clients concurrently.

Manage day-to-day paid media campaign setup, optimization, analysis, and reporting across Google Ads, Meta, and programmatic. Support testing strategy, audits, client reporting, and cross-channel recommendations. Build AI-integrated workflows and brand-specific AI agents to speed reporting, analysis, and ops. Collaborate with design, analytics, and engineering to align creative and landing pages and grow into a client-facing strategist role.

Write hypothesis-driven, conversion-focused copy for paid media, landing pages, A/B tests, email/SMS, and product pages across B2B and B2C clients. Collaborate with strategists, designers, and analysts, iterate on copy based on results, manage multiple clients, and build/train brand-specific AI writing agents to scale on-brand output.