Teams at Critical Mass Group

Leads sales growth for company brands at Kroger by managing retailer and distributor partnerships, promotional planning, distribution expansion, forecasting, trade spend, reporting, store audits, and customer relationships. The role manages a sales team, supports brand innovation, improves operational efficiency, and represents the company at trade shows. Success requires extensive retail sales experience, substantial Kroger buying or category management experience, distributor relationships, financial knowledge, and syndicated data expertise.