Teams at Criteria Corp

Drive new business growth by managing full sales cycle for mid-market customers, using consultative and outbound selling to deliver $700K+ in annual new bookings. Build relationships with decision-makers, craft tailored proposals and pricing, collaborate with internal teams, keep CRM updated, and occasionally travel for customer meetings and industry events.

The Sales Development Representative generates qualified pipeline and revenue, engaging potential customers through various channels and ensuring lead handoff to Sales Executives.

Manage a portfolio of 50–70 enterprise accounts (~$2.5M ARR), drive adoption, retention, and expansion by partnering with C-suite stakeholders, defining measurable outcomes, leading renewals, coordinating cross-functional resources, and maintaining account health and forecasting in ChurnZero and Salesforce.