Teams at Create Music Group

Develops and executes marketing strategies for acquired and partner music labels, driving artist discovery, audience growth, streaming performance, and long-term development. Leads social-first campaigns across TikTok, Instagram, YouTube, DSPs, paid media, and creator partnerships. Advises labels on positioning, creative direction, audience strategy, and investment while coordinating cross-functional teams, optimizing campaign performance, identifying growth opportunities, and scaling successful initiatives across CMG’s label portfolio.

Manages end-to-end onboarding of music publishing catalogs from deal handoff through steady-state administration. Coordinates transition plans, catalog ingestion, metadata validation, rights and royalty transfers, registrations, CWR deliveries, and remediation across PROs, sub-publishers, and digital endpoints. Serves as the operational contact for partners and sellers while collaborating with M&A, Royalties, Legal, Finance, and Business Affairs. Tracks risks, deadlines, registration completeness, pipeline income, and process improvements across multiple concurrent transitions.

The Analytics Engineer partners with business stakeholders and data teams to translate reporting needs into scalable analytics solutions. Responsibilities include integrating disparate datasets, developing optimized SQL queries and reporting tables, improving data models, building executive dashboards and KPI frameworks, maintaining semantic-layer definitions and governance standards, and applying software engineering practices such as version control, continuous integration, and code reviews. The role also provides actionable business insights and supports evolving analytics requirements.