Teams at CrazyLabs

Lead mobile 3D game development from concept through release, overseeing code, product design, feature refinement, code quality, performance, and live-service updates. Collaborate with design and production teams, conduct code reviews, meet delivery schedules, mentor developers, and manage development pipelines for casual and hybrid-casual games.

Research mobile game trends, genres, mechanics, creatives, and player behavior to identify market opportunities. Develop game concepts, briefs, references, and testable ideas; use AI tools for ideation, visual exploration, and prototyping. Validate concepts through testing, analyze market signals, and recommend whether to pursue, iterate, or stop initiatives. Collaborate with external studios and cross-functional publishing teams while sharing insights and opportunities.

Manages mobile game publishing and product growth across external studios and internal teams. Analyzes KPIs, player behavior, retention, engagement, monetization, and market benchmarks to prioritize product improvements. Guides experiments, A/B tests, gameplay iterations, progression, economy, content, and level design enhancements while coordinating Analytics, QA, Creative, UA, and Product teams. Tracks milestones, risks, decisions, and performance across multiple games.