Teams at CrazyLabs

Research mobile game trends, genres, mechanics, creatives, and player behavior to identify market opportunities. Develop game concepts, briefs, references, and testable ideas; use AI tools for ideation, visual exploration, and prototyping. Validate concepts through testing, analyze market signals, and recommend whether to pursue, iterate, or stop initiatives. Collaborate with external studios and cross-functional publishing teams while sharing insights and opportunities.

Manages mobile game publishing and product growth across external studios and internal teams. Analyzes KPIs, player behavior, retention, engagement, monetization, and market benchmarks to prioritize product improvements. Guides experiments, A/B tests, gameplay iterations, progression, economy, content, and level design enhancements while coordinating Analytics, QA, Creative, UA, and Product teams. Tracks milestones, risks, decisions, and performance across multiple games.

Owns QA across the mobile game development and release lifecycle. Responsibilities include functional, non-functional, acceptance, regression, sanity, A/B, and feature testing; identifying and tracking defects; applying analytical risk assessment; experimenting with AI-powered QA tools; collaborating with development and business teams; and providing final release-readiness recommendations.