Teams at Crain Communications

Supports budgeting, forecasting, long-range planning, financial modeling, variance analysis, management reporting, KPI dashboards, and business analysis across multiple brands and corporate functions. Partners with business leaders on ROI analyses, profitability assessments, scenario planning, and strategic decision support. The role also improves reporting processes, reconciles data from multiple systems, and supports ad hoc financial modeling and cross-functional initiatives.

Reports on how AI, digital platforms, and changing consumer behavior are reshaping marketing. Breaks news, develops original stories, produces investigative and explanatory journalism, analyzes data and documents, and translates complex technology developments for marketing professionals. Covers brand and agency technology adoption, AI search, major platforms, technology spending, measurement, privacy, workforce changes, and business consequences. Collaborates with editorial, audience, data, visual, and social teams across newsletters, events, reports, trackers, and other products.

Own the strategy, roadmap, and delivery of platforms and data products supporting audience intelligence, personalization, content operations, and business decision-making. Partner with engineering, data, editorial, and business teams to improve data quality, governance, workflows, recommendation systems, and AI-powered tools. Lead discovery through launch, define success metrics, conduct experimentation, and communicate product priorities and outcomes.