Crafted At Crafted, We Build

As a senior product designer, Aaron Knoll is involved in the design process from conception to execution. “But my role doesn’t end with design. I get to be an information architect, interaction designer, usability expert and researcher.” Knoll spends some days designing and prototyping and others traveling with clients to speak with product users. The range of clients Crafted works with provides opportunities to learn the inner workings of different industries, and no matter the project, “We are all empowered to help our clients reach their potential with the products we develop.”

For Senior Product Manager TJ Bowen, “A typical day means collaboration between product, design, engineering and the A/B team.” Gathering information on a feature’s performance, “we adjust priorities, iterate on designs and develop new A/B tests,” he explained. “We are passionate about our product perspectives, yet everyone is quick to back off from strongly held beliefs if data or reasoning changes our minds.” Working in an environment where he feels supported and surrounded by good energy, Bowen is excited about Crafted’s growth. “We have so much momentum, and it is an exhilarating feeling.”