Cooley Benefits Overview

Lead omnichannel search and paid media strategy, own the ad-tech/search stack, manage onshore strategists and offshore agencies, optimize SEO/metadata and ROAS, drive attribution and performance reporting, collaborate with practice and brand teams for campaign amplification, develop AI-driven search roadmap, oversee paid media budget and compliance, and supervise and mentor direct reports.

Leads the firm's virtual programming strategy and owns virtual event platforms, vendor relationships, production standards, analytics, and technology roadmaps. Manages production and support teams, develops scalable digital event playbooks, and connects virtual experiences to marketing campaigns, client journeys, and nurture programs. Oversees event quality, stakeholder coordination, audience engagement, and on-demand content. Supervises and mentors employees while supporting hiring, performance management, staffing, and professional development.

Leads marketing strategy for the intellectual property business unit, translating practice objectives into campaigns, audience personas, personalization strategies, practice development initiatives, pitches, and proposals. Oversees budgets and sponsorship ROI, interprets performance data, partners cross-functionally with marketing and client development teams, and supervises and develops direct reports. Requires professional services or B2B marketing experience, strong communication and judgment, and the ability to manage complex initiatives under tight deadlines.