Teams at CookUnity

Leads CookUnity Business's B2B growth marketing function and go-to-market strategy across healthcare and corporate markets. Owns demand generation, pipeline and revenue targets, budget, analytics, channel programs, messaging, website optimization, and sales alignment. Builds and develops the marketing team, oversees multi-channel campaigns, uses performance data to optimize investment, and partners cross-functionally to drive qualified demand, conversion, expansion, and retention.

Lead the architecture and development of scalable backend services, APIs, personalization systems, and databases supporting post-order customer experiences. Drive reliability, performance, observability, and resilience improvements while contributing hands-on code. Partner with Product and Data teams, lead technical initiatives from planning through deployment, evaluate technologies including AI, and mentor engineers while establishing strong engineering practices.

Support lifecycle marketing and retention efforts for churned users by implementing email, SMS, push, and in-app campaigns in Braze. Build customer segments, maintain the CRM calendar and roadmap, support performance reporting, coordinate briefs and creative execution, collaborate with engineering, product, data, and internal stakeholders, and facilitate communication approvals.