Teams at Kit (Formerly ConvertKit)

Own product marketing for Kit’s sales-assisted upmarket motion targeting established creators. Define buyer segments, positioning, messaging, go-to-market strategy, sales enablement, competitive differentiation, and migration materials. Partner with Sales, Product, RevOps, Analytics, Creator Success, and Marketing to increase inbound pipeline, win rate, deal size, and expansion revenue. Lead win/loss research, channel strategy, account-based initiatives, and launches supporting both self-serve and sales-assisted customers.

Own product marketing for Kit’s sales-assisted motion targeting scaling creators and mid-market businesses. Define buyer segments, positioning, messaging, go-to-market strategy, sales enablement, competitive differentiation, and demand-generation programs. Partner with Sales, Product, RevOps, Creator Success, and Marketing to build deal tools, improve win rates and deal size, run win/loss research, support launches, and drive inbound pipeline and expansion revenue while protecting the self-serve experience.

Own product marketing for Kit’s sales-assisted motion targeting established creators. Define buyer personas, positioning, messaging, GTM strategy, sales enablement, competitive materials, migration resources, and channel strategy. Partner with Sales, Product, RevOps, Creator Success, and Marketing to drive inbound pipeline, improve win rate and deal size, support expansion, and align self-serve and sales-assisted launches. Measure funnel performance through MQLs, revenue, win/loss insights, and customer research.