Teams at Common Thread Collective

Translate financial data into marketing strategy and forecasts to drive profitable growth. Build and maintain forecasts, manage and optimize media across Meta and Google, design incrementality tests, communicate results to clients, and contribute learnings to company playbooks to ensure accounts meet revenue, margin, and iROAS targets.

Lead strategy and hands-on execution of email and SMS lifecycle programs for DTC clients. Build and optimize automation flows, deliverability infrastructure, segmentation, A/B and multivariate tests, and performance reporting. Teach best practices, partner cross-functionally, mentor juniors, identify upsell opportunities, and demonstrate measurable revenue impact across client accounts.