Teams at Colorpop Cosmetics

Lead ColourPop’s organic social and content strategy across Instagram, TikTok, and YouTube. Direct creative vision, curate channel-specific feeds, build UGC and community programs, detect and activate trends, analyze performance, and create scalable playbooks. Manage a Social + Community Manager and collaborate with Creative, Influencer, and broader Marketing teams to strengthen brand relevance, engagement, fandom, and product momentum.

Leads full-funnel paid and organic influencer marketing across ColourPop brands, including campaign strategy, creator sourcing, talent negotiations, ambassador and affiliate programs, performance measurement, attribution, and reporting. Partners with Social, Brand, and Growth teams to align influencer initiatives with launches, retail, digital, and offline objectives. Manages creator relationships, agencies, platforms, campaign benchmarks, and a coordinator while using analytics to optimize spend and drive brand and business results.

Leads end-to-end primary and secondary packaging development for beauty product launches, from concept through commercialization. Manages packaging timelines, suppliers, costs, testing, technical qualification, sustainability initiatives, and cross-functional collaboration. Responsibilities include sourcing global vendors, negotiating costs and lead times, ensuring quality and regulatory compliance, troubleshooting technical issues, and developing innovative, sustainable packaging solutions aligned with brand and operational requirements.