Teams at CoLab Software

The Senior Product Marketing Manager will develop and execute product launch strategies, create messaging, collaborate with teams, and manage launch logistics to enhance product positioning and engagement.

Lead expansion and growth within existing enterprise accounts, build and execute strategic account plans, qualify opportunities, coordinate with AE and Customer Success for renewals/expansions, document activities in Salesforce, and travel regularly to customer sites and biannual team meetings.

Build defensible, finance-grade ROI models and business cases for enterprise deals. Collaborate with account teams to quantify engineering and manufacturing value, convert incomplete data into executive narratives, support pilots/POCs, and create scalable value frameworks and enablement for revenue, product, and CS teams.