Cognota
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Edtech • Software
Own full enterprise sales cycle for Cognota's SaaS platform: prospecting, discovery, demos, negotiation, close, and expansion. Use MEDDPICC and Sprint Selling to qualify deals, manage pipeline and Salesforce hygiene, engage executives, navigate procurement, and collaborate cross-functionally to drive revenue and forecast accuracy.
Edtech • Software
Owner of the revenue engine combining demand generation and marketing operations. Build and optimize multi-channel campaigns, manage HubSpot and Salesforce data and attribution, create pipeline dashboards and forecasts, collaborate with sales on lead handoffs, and document scalable processes. Drive measurable marketing-sourced pipeline and execute data-backed channel reallocations and GTM improvements.