Teams at Code and Theory

Leads the Adobe practice’s go-to-market function, overseeing enterprise pursuits, technical solutioning, proposals, pricing input, alliance development, co-selling, account expansion, and client executive engagement. Builds reusable offerings, accelerators, and pursuit processes while ensuring effective delivery handoffs and commercial accountability. Hires and manages US-based solution architects and pre-sales specialists, and establishes AI-native tools and agentic workflows across the practice.

Own product strategy workstreams across client engagements, including discovery, competitive research, stakeholder interviews, product vision, roadmaps, prioritization, user stories, and success metrics. Facilitate alignment, translate strategy into actionable delivery direction, apply AI tools across research and prototyping, advise clients on AI capabilities, support new business efforts, and coach junior practitioners.

Leads the architecture pillar of the Adobe practice, owning architectural quality, standards, reviews, integrations, solutioning, estimation, and technical relationships with Adobe and enterprise clients. Builds and manages a distributed team of architects, oversees performance and career development, and mentors across content, data, and work-management specialties. Establishes AI-native engineering practices through agents and orchestrated workflows, while implementing governance and human oversight. Partners on pre-sales, commercial negotiations, client engagements, and global delivery across multiple concurrent projects.