Teams at The Coca-Cola Company

Leads the LATAM integrated marketing experience vision for Coca-Cola’s Flavors portfolio. Develops consumer-centric strategies, creative platforms, campaigns, digital engagements, experiential activations, and commerce moments that drive brand equity and growth. Partners with design, media, digital, analytics, shopper, agency, bottler, and global teams to deliver culturally relevant execution across markets. Uses insights, data, innovation, and cultural trends to optimize integrated marketing and strengthen brand storytelling.

Leads global research and application strategy for functional beverage ingredients focused on cognition, relaxation, sleep, brain-gut health, and healthy aging. Develops scientific hypotheses, research pipelines, clinical studies, and efficacy validation protocols; manages external research partners; translates neuroscience into consumer-centric beverage innovations; supports regulatory claims, commercialization, technology investments, and intellectual property protection. Collaborates across scientific, regulatory, development, consumer research, supplier, academic, and external partner networks.

Performs microbiological testing of water, raw materials, finished products, environmental monitoring, and CIP samples while leading cross-site risk assessment, quality, and standardization initiatives. Develops risk-based testing strategies, dashboards, AI and predictive-modeling capabilities, and unified environmental monitoring programs. Supports GLP, QMS, KORE, CAPA, nonconformance resolution, root cause analysis, food safety initiatives, analyst development, and global laboratory projects across Atlanta and Puerto Rico sites.