Teams at ClassPass

Leads FP&A for ClassPass by managing two analysts, driving budgeting and long-range planning, building scenario models and business cases, monitoring performance metrics, and advising senior stakeholders. The role partners cross-functionally to optimize performance, support strategic decisions, improve financial analysis practices, and communicate data-backed recommendations. Candidates need strategic finance experience, advanced Excel and modeling skills, people leadership, forecasting expertise, and strong executive communication.

Own the B2B partner acquisition funnel from lead capture through signed partnership. Build lifecycle nurture campaigns, coordinate lead handoffs with Sales, improve scoring and routing with MarTech and RevOps, run conversion tests, and report on funnel performance using SQL and Hex. The role also focuses on email deliverability, attribution, lead quality, platform optimization, and personalized engagement across email and SMS.

Own ClassPass’s AEO and GEO strategy across AI platforms and search engines. Monitor and improve how the brand is represented, develop reporting tied to business outcomes, lead scalable content systems, manage app store optimization, and drive off-site, organic social, and go-to-market initiatives. The role requires cross-functional program management, stakeholder alignment, testing, data analysis, and process development for emerging search workstreams.