Clara Benefits Overview

Own Clara’s global product marketing across Mexico, Brazil, and Colombia, including positioning, messaging, launches, sales enablement, customer communications, and performance metrics. Build the product marketing function and establish its operating standards while using AI to scale research, content, competitive intelligence, and messaging experimentation. Partner with Product, Sales, and Growth leadership to translate the roadmap into campaigns and narratives that drive pipeline, revenue, activation, win rates, and message resonance.

Own product marketing execution for Brazil, including localized positioning, product launches, sales enablement, customer communications, and competitive intelligence. Create messaging and content using AI-assisted workflows, track launch and messaging performance, and partner with Growth Marketing and Sales to align campaigns with market needs. The role requires strong storytelling, analytical skills, Portuguese and English fluency, knowledge of Brazilian B2B buyers, and independent execution.

Owns end-to-end customer lifecycle programs across Latin America, including audience definition, onboarding, activation, adoption, and retention journeys. Builds AI-powered CRM automations, runs lifecycle experiments, analyzes customer and product data, and improves campaign performance against activation, retention, churn, and product adoption metrics. Collaborates with Product, Data, and Customer Happiness teams to ensure accurate tracking, compliant messaging, and reliable campaign execution.