Circana Benefits Overview

Analyzes media, digital, audience, and consumer purchase data to identify trends, anomalies, and insights for clients. Delivers data extracts and reports, performs quality control on large datasets, supports identity resolution and media activation analytics, manages competing priorities, and collaborates cross-functionally to meet deadlines and quality standards.

Analyze digital media, audience, and consumer purchase data to identify trends and deliver actionable client insights. Responsibilities include quality control, anomaly detection, identity matching, data extracts, reporting, issue mitigation, and managing competing deadlines. The role requires collaboration across teams, adaptability, and familiarity with digital marketing technologies, media activation, and CPG or general merchandise industries.

Transforms complex retail and consumer data into business-ready datasets, scalable pipelines, integrated reporting solutions, and analytics capabilities. Designs data transformations and Unify connector models, troubleshoots integrations, explores AI-driven automation, and partners with Product, Engineering, Client Development, and Operations teams to translate business requirements into scalable solutions.