Teams at Cinemark Holdings, Inc.

Analyzes marketing, loyalty, subscription, promotion, and food-and-beverage performance. Maintains reporting and dashboards, measures promotion ROI, tracks marketing budgets and forecasts, prepares accruals, models partnerships, validates data, and communicates findings to marketing, finance, and operations teams.

Owns digital product strategy and outcomes across Cinemark.com and mobile applications, focusing on content discovery, ticket purchasing, concessions, and customer experience. Leads discovery, roadmap prioritization, requirements, experimentation, analytics, product launches, and continuous optimization. Partners with Engineering, Design, Analytics, Marketing, Operations, and business stakeholders to deliver measurable customer and business results.

Leads enterprise decision science initiatives by translating ambiguous business challenges into analytical frameworks and actionable recommendations. Applies statistical analysis, predictive modeling, machine learning, optimization, experimentation, simulation, forecasting, and causal inference. Builds dashboards and decision-support tools, measures business impact, partners with executives and cross-functional leaders, and mentors analysts and data scientists.