Chefman Benefits Overview

Lead DTC ecommerce strategy for the company website on Shopify. Grow traffic and revenue through paid media, SEO, affiliates, influencers, email, SMS, and social. Improve conversion, merchandising, customer journey, retention, and lifecycle marketing. Partner with creative and marketing teams, run testing/optimization, analyze customer behavior and ecommerce performance, and strengthen direct customer relationships outside of marketplaces.

Own post-launch product health for connected electromechanical kitchen appliances: analyze RMAs and support data, perform hands-on root cause analysis, drive corrective actions with suppliers and factories, build dashboards and support documentation, coordinate firmware/ECN updates, and enable customer support and cross-functional teams to reduce returns and improve field reliability.

Support production of short-form social video and commercial content: film, edit, produce TikTok/Reels/Shorts, assist on-camera (hands-only), run TikTok Live streams, write captions, and contribute creative ideas and trend-driven formats.