Teams at Charlotte Regional Visitors Authority

Supports digital marketing for CRVA venues by managing WordPress and Craft CMS websites, migrating content, maintaining event listings, and optimizing accessibility and SEO. Creates segmented email and SMS campaigns, automations, and pre-event communications using marketing platforms. Analyzes GA4 and campaign performance, prepares reports, collaborates on paid media and digital content, and uses generative AI responsibly. The role requires coordination across departments, quality control, and occasional evening, weekend, or holiday work.

Analyzes market, booking, CRM, and competitive data to identify high-value prospects, pipeline gaps, need-period opportunities, and dormant accounts for Visit Charlotte. Conducts strategic outbound prospecting, qualifies opportunities, develops pursuit strategies, reactivates accounts, maintains CRM data, and hands qualified business to Sales Managers. Provides pipeline reporting and market intelligence while collaborating with hospitality, venue, marketing, and destination partners. Occasional travel and nonstandard hours may be required for industry events and client engagements.

Manages CRM and venue management systems, provides user support and troubleshooting, improves reporting and dashboards, coordinates system changes with internal teams and vendors, ensures data security and compliance, prepares documentation and training, and manages internal process improvement projects.