Teams at Certified

Owns B2B and B2C funnel, enrollment, revenue, and marketing performance reporting. Builds executive and Board dashboards, analyzes CAC, LTV, retention, conversion, spend efficiency, and ROI, and reconciles marketing activity with financial results. Maintains KPI definitions and reporting governance while partnering with Marketing, Finance, FP&A, Sales Operations, and Data teams. Supports strategic planning, diligence requests, and actionable business recommendations through accurate, cross-functional analytics.

Leads the creation and scaling of an AI-native innovation business unit for online certification and exam-preparation products. Owns P&L, market validation, product development, go-to-market strategy, technology partnerships, hiring, vendor networks, and portfolio scale or discontinuation decisions. The role builds repeatable production and launch processes, develops learner experience strategy, manages performance metrics, and reports outcomes to executive leadership.

Leads operations and go-to-market performance for the AEC business unit, including revenue forecasting, growth strategy, marketing, B2B partnerships, customer support, vendor management, and cross-functional execution. Oversees operational processes, compliance, course delivery, strategic projects, platform initiatives, KPI reporting, and continuous improvement across multiple brands. Partners with centralized teams, develops staff, and drives revenue growth, efficiency, customer satisfaction, and organizational alignment.