Teams at Catalina USA

Supports programmatic digital advertising campaigns across DSPs, including ad trafficking, campaign setup, quality assurance, troubleshooting, daily KPI monitoring, reporting, targeting, optimization, and margin monitoring. Collaborates with cross-functional teams to meet client delivery requirements and performance benchmarks while developing expertise in RTB buying strategies and digital ad operations.

Own analytics delivery for the Sainsbury’s account, producing Power BI reports, targeting and segmentation analysis, campaign measurement, and actionable shopper insights. Identify commercial opportunities, validate data, coach Commercial colleagues, support client pitches, and coordinate offshore analytics delivery. Maintain data quality, investigate reporting issues, document processes, and improve operational reliability across ETL, scheduled jobs, and automation workflows.

Designs and optimizes client marketing campaigns by developing estimates, proposals, targeting strategies, and data-driven recommendations. Analyzes shopper and transactional data to identify audiences, trends, and actionable insights. Partners with Sales, Media Services, and Analytics teams to align campaign details, budgets, timelines, and client KPIs. Generates insights reports, supports prospecting, troubleshoots campaign issues, and maintains strong internal and client relationships.