Teams at Carolina Handling

Manages Power Up programs for targeted customer accounts, driving sales growth, profitability, market saturation, equipment lifecycle management, and customer loyalty. Develops business plans, forecasts, marketing programs, sales strategies, contracts, and performance reporting. Leads Power Management Specialists, supports account planning and pricing, conducts customer presentations, resolves conflicts, and promotes Raymond and Carolina Handling solutions. The role requires extensive customer-site travel and product knowledge of forklifts and material handling systems.

Own and bring in-house paid search, paid social, CTV, retargeting, website optimization, conversion testing, attribution, and funnel reporting. Connect marketing activity to CRM, pipeline, opportunities, and revenue while managing budgets and vendor relationships. Partner cross-functionally with Sales, Content, Brand, Creative, and Digital; mentor a Digital Marketing Specialist; establish KPIs; and translate performance data into growth recommendations.

Manages accounts receivable invoicing and collections, contacts customers about overdue payments, resolves account discrepancies, reconciles customer statements and general ledger cash accounts, researches unidentified receipts, and supports audit inquiries. The role also provides customer service, documents collection activity, collaborates with sales and operations teams, and maintains accurate financial records while addressing payment disputes and invoicing issues.