Teams at CapsLock (capslock.global)

Lead and scale native advertising across Taboola, Microsoft Native, LiveIntent, and Newsbreak. Build and manage a media-buying team, develop testing frameworks, optimize campaigns for profitability and scalability, collaborate with Creative/CRO/Analytics, and create playbooks and systems to support rapid experimentation and growth.

Lead and scale the Native Advertising function across Taboola, Microsoft Ads Native, LiveIntent, Newsbreak, and similar platforms. Build and manage a team of media buyers, develop platform-specific strategies, drive testing frameworks and performance optimizations, collaborate with Design/CRO/Analytics, and create scalable systems, playbooks, and processes to improve campaign quality, profitability, and experimentation velocity.

Lead and scale the companys Native Advertising capability across Taboola, Microsoft Ads, LiveIntent, and Newsbreak. Manage and grow a team of media buyers, develop platform-specific strategies, run structured testing frameworks, collaborate with Design/CRO/Analytics, and build scalable processes, playbooks, and documentation to drive profitable, data-driven campaign performance and experimentation.