Teams at Capital Economics

The Events & Marketing Executive coordinates in-person and virtual events, supports marketing campaigns, and manages performance reporting. Requires strong organizational skills and CRM experience.

Own and optimise digital acquisition, evaluation and onboarding journeys to improve lead-to-trial and trial-to-conversion rates. Lead CRO and experimentation, website and landing page optimisation, martech integrations (SFDC, GA4, Drupal), funnel analytics, attribution, and reporting. Coordinate with RevOps, Demand Gen, product, sales and external agencies to build scalable digital acquisition and experimentation roadmaps that increase inbound conversion efficiency and qualified pipeline.

Lead end-to-end new-logo acquisition across inbound, digital, events and sales-supported programmes. Own campaign orchestration, evaluation journeys, commercial conversion and KPI frameworks. Partner with Sales, RevOps, Product and editorial teams to drive pipeline growth, conversion improvements and marketing-originated ARR.