Canvas Worldwide Benefits Overview

The Strategist supports integrated media strategy and planning by developing multimedia plans, researching insights, supporting client recommendations, managing budgets and documentation, coordinating workflows, and collaborating with internal teams, clients, and agency partners. The role requires strong analytical, organizational, communication, project management, and relationship-building skills, along with attention to detail and the ability to manage multiple priorities.

Supports national video media buying for Hyundai, Kia, and Genesis by analyzing proposals, negotiating with media partners, monitoring buys, resolving billing issues, maintaining media schedules, and preparing post-buy reports. The Specialist also supports client reporting, evaluates media opportunities, trains Associates, provides systems support, and applies client goals and media strategies across traditional linear and online video platforms.

Executes marketing and media measurement initiatives, campaign reporting, performance analysis, data quality validation, dashboard governance, and client-ready storytelling. The role translates brand, media, conversion, sales, and lift results into optimization recommendations; coordinates measurement partners; troubleshoots data discrepancies; and maintains reporting processes across concurrent campaigns. It collaborates with strategy, investment, activation, retail, creative, ad operations, and account teams while improving documentation, templates, and cross-functional execution.