Teams at Cantina Labs

Own and evolve Cantina’s visual identity across web, social, print, campaigns, video, and in-app marketing. Lead art direction for launches and branded content, develop visual concepts and design systems, create graphic and motion assets, direct AI-generated imagery and video, and design responsive digital experiences. Collaborate with creative specialists while remaining hands-on through final execution.

Leads Cantina’s content marketing and editorial strategy across long-form, social, paid, and executive channels. Manages the editorial team, develops brand voices, maintains content calendars, coordinates amplification campaigns, and identifies timely narrative opportunities. The role partners with executives, communications, and community teams to drive user growth, creator adoption, recruiting, partnerships, and fundraising. Success requires persuasive writing, strong editorial judgment, experimentation, channel expertise, and data-driven content optimization.

Lead short-form writing across X, LinkedIn, outdoor advertising, and brand copy. Define company and executive voices, develop thought leadership, create social formats and campaigns, apply platform algorithm strategies, analyze performance metrics, and guide content calendar execution. The role requires fast, persuasive, comedic writing, strong trend awareness, collaborative development of executive ideas, and a balance of creative judgment with data-driven optimization.