Teams at Canadian Tire Corporation

Design, build, and support Adobe Experience Cloud solutions (AEP, AJO, CJA) including data pipelines, XDM schema design, identity resolution, integrations, journey orchestration, monitoring, governance, and cross-functional delivery to enable personalization, activation, and analytics.

Lead enterprise data strategy and roadmap, own intake/prioritization and activation models, align data/AI investments to business outcomes, chair decision forums, lead a leadership team, and drive platform adoption, change management, and cross‑functional alignment with IT, Data Engineering, Data Science, and Governance.

Lead internal communications strategy and campaigns, write and adapt content across intranet and Microsoft platforms, manage channel strategy and editorial schedules, analyze engagement metrics, support change/crisis communications, coach team members, and partner with stakeholders to advance business priorities.