Teams at Califia Farms

Develops and commercializes plant-based beverages from concept through launch. Responsibilities include rapid prototyping, sensory evaluation, formulation and specification management, laboratory experiments, manufacturing trials, process improvement, cost reduction, regulatory coordination, FDA-compliant labeling, and cross-functional project management across product development and commercialization initiatives.

Leads strategic sourcing for ingredients and packaging, including category strategies, competitive sourcing, supplier negotiations, cost savings, risk mitigation, supply continuity, and supplier relationship management. Partners with Product Development, Quality, Marketing, Finance, Sustainability, and Supply Chain to support new product launches and responsible sourcing. Develops market intelligence, financial models, sourcing processes, and team capabilities while managing complex categories and initiatives.

Supports brand strategy and product-line performance for Califia Farms. Analyzes category, consumer, competitive, syndicated, panel, sales, and research data to identify opportunities. Leads cross-functional innovation and renovation projects from concept through commercialization, develops packaging and marketing assets, executes programs, manages project timelines, and tracks marketing budgets.