Teams at C3 Industries

Lead development and execution of end-to-end digital marketing and ecommerce strategy. Oversee paid media (Meta, Google Ads), SEO/SEM, analytics (GA4, GTM), conversion optimization, A/B testing, digital merchandising (Dutchie), and reporting. Manage a small team, vendor relationships, budgets, and ensure cannabis and data-privacy compliance while partnering with retail, IT, and data teams to drive acquisition, engagement, and revenue.

Manage full-cycle recruiting across retail, cultivation, manufacturing, supply chain, and corporate functions. Source, screen, interview, and coordinate candidates; maintain ATS records; partner with hiring managers; extend offers and support onboarding. Track recruiting metrics, ensure compliance with employment laws, and support employer branding and workforce planning.

Serve as strategic HR partner for assigned retail locations across Michigan, advising on employee relations, performance management, workforce planning, training, policy interpretation, leaves (ADA/FMLA), onboarding/offboarding, HR reporting, and leader coaching. Support hiring, retention, compliance, and HRIS/payroll-related questions while driving consistency and partnering on culture and people initiatives. Regular travel to retail sites required.