Teams at C Spire

Own strategy, execution, and optimization of programmatic campaigns across display, native, CTV/OTT, video, audio, and DOOH. Manage multi-million-dollar media budgets, audience targeting, bidding, and measurement. Collaborate with creative, analytics, and data science teams to improve attribution and campaign performance, while serving as internal SME for programmatic best practices.

Lead month-end close, manage accruals/prepaids, prepare and post journal entries, perform reconciliations, apply ASC 606, support audits, provide financial analysis and partner cross-functionally.

Own strategy, execution, optimization, and performance of paid social acquisition across Meta, TikTok, LinkedIn, and emerging platforms. Manage multi-million-dollar budgets, audience development, creative testing, bidding strategies, and conversion tracking. Partner with Creative, Analytics, UX, Web, and Data Science to improve attribution, measurement, landing pages, and campaign efficiency. Maintain tracking implementation, campaign QA, documentation, and reporting while evaluating new platform capabilities and serving as the internal paid social subject-matter expert.