Teams at BVGroup

Own and execute app store optimization strategy across multiple brands and markets. Drive organic installs, rankings, visibility, and conversion through keyword optimization, metadata, localization, creative assets, and data-led analysis across the App Store and Google Play. Partner with User Acquisition teams and manage an ASO Executive while delivering measurable commercial growth.

Owns the vision and development of marketing and engagement products within the BV:360 platform. Responsibilities include managing retention and offers tools, optimizing user journeys, defining product requirements and user stories, coordinating analytics integrations, benchmarking competitors, prioritizing backlogs, and collaborating with Commercial, Compliance, B2B, and Technology teams. The role requires betting and gaming industry experience, strong communication, relationship management, problem-solving, and comfort in fast-paced environments.

Own and execute app store optimization strategies across multiple brands and markets. Improve app visibility, rankings, metadata, keywords, listings, localization, and creative conversion performance across the App Store and Google Play. Analyze ASO metrics, align with User Acquisition teams, drive organic installs, and manage an ASO Executive.