Teams at Buyerlink

Own and scale paid social, native, display, and programmatic advertising for Home Services and Automotive. Lead strategy and hands-on campaign execution, optimize lead volume, quality, CPL, conversion rates, and ROI, and build testing, measurement, reporting, and operating systems. Develop a high-performing team, integrate AI into workflows, partner cross-functionally, and communicate investment plans and performance insights to senior leadership.

Own and scale paid social, native, display, programmatic, and emerging social advertising for Home Services and Automotive. Lead strategy and hands-on campaign execution, manage significant budgets, improve lead quality and profitability, establish experimentation and measurement programs, integrate AI into workflows, and build the team, processes, reporting, and playbook needed to scale paid media across the company.

Manage and optimize paid lead-generation campaigns across search, social, native, display, and other digital channels. Drive lead volume, quality, conversion rates, cost efficiency, and return on ad spend through data analysis and testing. Lead digital marketing strategy, collaborate with media partners and affiliates, oversee funnel growth, and communicate performance insights and recommendations. The role is hands-on and focused on scaling profitable acquisition programs.