Teams at Butternut Box

Create, localize, edit, and scale high-performing paid social video ads for German and Italian markets across Meta, TikTok, and YouTube. Develop concepts, hooks, messaging, motion graphics, and short- and long-form video assets; film and direct content featuring products, dogs, and customers. Use creative performance metrics, cultural insights, and testing to iterate assets and support brand and commercial growth.

Own the additional products and gifting roadmap across two brands, leading physical product development from concept and formulation through testing, manufacturing trials, launch, and post-launch review. Manage one direct report, third-party manufacturers, suppliers, and cross-functional stakeholders. Oversee product specifications, nutritional targets, testing, claims substantiation, compliance, cost analysis, margins, pricing, and commercial performance for food and non-food pet products.

Lead growth for the German market, owning acquisition strategy, channel mix, and a mid-seven-figure budget. Manage channel specialists and agency partners across performance, influencer, and ambassador marketing. Drive channel diversification, lower acquisition costs, improve payback periods, and increase customer lifetime value through retention initiatives. Partner with Brand, Product, CRM, executive, and country teams on forecasting, reporting, budgeting, and expansion plans.