Teams at Butler University

Leads Butler University’s undergraduate enrollment marketing strategy across print, email, digital, social, and web channels. Supervises marketing staff, manages budgets and vendors, supports recruitment and financial aid initiatives, develops go-to-market strategies for emerging education models, and partners cross-functionally on student communications, campus visits, events, lead generation, onboarding, and matriculation. Uses CRM segmentation, marketing automation, campaign performance data, and lifecycle communications to improve enrollment outcomes.

Develops and executes undergraduate enrollment marketing strategies and content across print, digital, web, email, social media, video, and presentations. Coordinates campaigns for new undergraduate models and pre-college programs, manages projects and vendor relationships, executes campaigns in Slate, and ensures materials align with Butler’s brand. Collaborates with creative, web, and brand strategy teams while balancing multiple deadlines and supporting prospective student recruitment.

Leads Butler University’s Career Mentoring for All initiative, including program implementation, mentor team supervision, college collaboration, mentor recruitment, student and mentor matching infrastructure, stakeholder engagement, and outcome assessment. The role builds scalable mentoring practices that strengthen students’ career readiness, professional networks, identity, and post-graduate success while connecting mentoring to academic advising and experiential learning.