Teams at Build-A-Bear Workshop

Develops brand, campaign, and channel-specific digital creative across web, email, CRM, paid media, social, retail marketing, and other communications. Translates briefs and business goals into compelling visual concepts, evolves brand systems, maintains visual consistency, collaborates cross-functionally, presents recommendations, and explores emerging design tools and AI-powered technologies.

Develops Build-A-Bear campaign narratives, brand storytelling platforms, product and collection stories, naming systems, and messaging frameworks. Writes and edits content across digital, CRM, retail, paid media, social, packaging, eCommerce, and brand channels. Partners cross-functionally on integrated campaigns, maintains brand voice, supports SEO/AEO/GEO discoverability, presents creative recommendations, and creates scalable storytelling systems.

Leads Build-A-Bear’s associate experience and engagement programs across the employee lifecycle. Responsibilities include onboarding, journey mapping, surveys, communications, recognition, culture initiatives, manager resources, metrics analysis, and cross-functional program management. The role partners with HR, Operations, Communications, and business leaders to improve retention, reduce friction, strengthen leadership capability, and reinforce company values. It also serves as an advisor and escalation point for associate experience matters.