Teams at Brilliant PR & Marketing

Lead Brilliant’s Influencer & Celebrity department, including staffing, budgets, strategy, client relationships, talent partnerships, and business development. Develop and execute influencer, celebrity, affiliate, paid, earned, gifted, and ambassador campaigns tied to measurable business outcomes. Negotiate talent contracts, usage rights, exclusivity, and whitelisting terms; oversee compliance and brand safety; integrate creator content with paid media and social commerce; and use analytics, AI, and social listening to optimize performance and guide recommendations.

Lead influencer and celebrity marketing strategy, client relationships, budgets, talent negotiations, and a team of specialists. Develop and execute full-funnel creator programs across paid, earned, affiliate, gifted, ambassador, and social commerce channels. Measure campaign performance through analytics, guide paid amplification and retail impact, ensure FTC compliance and brand safety, support new business pitches, and identify account growth opportunities.

Executes public relations strategies for consumer brands through media and influencer outreach, pitch and press release development, trend monitoring, awards submissions, client communication, and campaign coordination. The role manages timelines across multiple accounts, supports events and activations, builds journalist relationships, and uses AI and project management tools to improve research, drafting, monitoring, reporting, and workflow efficiency.