brightwheel Benefits Overview

Own Brightwheel’s demand generation function, including pipeline and revenue targets, budget, team leadership, channel strategy, and performance measurement. Diagnose and modernize the existing function, shift from MQL-based marketing to signal- and intent-based approaches, launch emerging channels, integrate AI and agentic tools into marketing workflows, and partner with Sales on funnel definitions, service levels, and conversion quality.

Reconcile and consolidate contact and account records across Salesforce and proprietary systems to create trusted customer records. Validate matches, assign confidence levels, document decision rules, identify data-quality root causes, and build repeatable workflows using Google Sheets, SQL, and AI tools.

Manage sales compensation support and operations, including resolving commission questions, maintaining monthly comp trackers, applying roster changes, investigating Salesforce data issues, monitoring data-health alerts, and maintaining self-service payout tools. Reconcile CRM and downstream data, document defects, coordinate system fixes, and use AI, spreadsheets, SQL, and business systems to ensure accurate and timely commission payouts.