Teams at Brightside Health

Own member lifecycle to grow, engage, and retain patients. Design nurture and newsletter campaigns, optimize onboarding workflows, partner cross-functionally to reduce churn, improve engagement (check-ins, bookings, attendance), define KPIs, and analyze program impact to optimize member outcomes.

Lead end-to-end performance marketing on Meta for a new service line: strategy, campaign execution, optimization, reporting, and A/B/multivariate testing. Coordinate attribution, funnel and landing page optimization, vendor relationships, and apply analytics to scale efficient customer acquisition while leveraging AI/automation to streamline reporting and QA.

Lead growth analytics for acquisition and activation funnels: measure channel performance, build data models and KPI reporting, run experiment analysis, and translate insights into business recommendations. Partner with Growth product team and leadership to visualize results and drive strategy.