Breezeway Benefits Overview

Owns pre-sale lifecycle journeys and post-sale customer marketing programs, including lead nurture, onboarding, adoption, expansion, renewal, advocacy, newsletters, and product communications. Builds campaigns in HubSpot and Appcues, uses segmentation and product data for personalization, runs testing, measures funnel and program performance, maintains email compliance, and partners with Sales, Customer Success, Product Marketing, and Customer Operations.

Own technical SEO, content operations, keyword research, link building, content optimization, website health, and revenue attribution. Manage internal linking, site architecture, redirects, schema markup, crawl audits, backlinks, content briefs, calendars, refreshes, and competitive analysis. Maintain rank tracking and GA4 conversion goals while collaborating with developers, HubSpot users, writers, and demand generation leadership to grow organic revenue.

Own the end-to-end post-sale customer journey from onboarding through renewal and expansion. Build and optimize HubSpot workflows, pipelines, health scoring, segmentation, and reporting; create Metabase dashboards and SQL-based analyses; improve customer processes and handoffs; define lifecycle program requirements; develop CS playbooks; partner with Revenue Operations, Sales, Marketing, Product, and Customer Success; and use AI to scale personalized communications and operational efficiency.