Teams at BPD

Leads strategic engagements for healthcare and wellness clients, translating market, competitive, consumer, and business insights into brand positioning, marketing, and go-to-market strategies. Advises senior executives, develops creative briefs, guides multidisciplinary teams, supports new business, leverages AI, and mentors strategists. The role connects brand strategy to measurable outcomes such as revenue growth, market share, patient acquisition, retention, and physician referrals.

Leads healthcare communications accounts, serving as a trusted client advisor and agency team leader. Develops and executes proactive, crisis, corporate, and integrated communications strategies; oversees plans, scenario planning, executive messaging, reactive statements, timelines, and deliverables. Builds client relationships, identifies growth opportunities, coordinates cross-functional agency expertise, and mentors junior staff while managing multiple engagements and deadlines.

Owns account-based marketing and growth operations, including target-account research, buying-committee mapping, lead scoring, Salesforce and HubSpot administration, nurture automation, funnel reporting, and marketing technology integrations. The role also coordinates pitches, proposals, and RFPs, manages timelines and stakeholders, supports business development materials, and uses AI and automation to improve prospecting, qualification, engagement, and pipeline conversion.