Teams at BPCM

Lead day-to-day communications for a portfolio of 3–5 fashion clients: develop and execute integrated PR strategies, secure earned media across print/digital/broadcast, advise on positioning and messaging, produce press materials, manage events/timelines/budgets, build media and influencer relationships, and mentor junior team members.

Lead and grow the Influencer + Celebrity Relations practice in LA, managing day-to-day team operations, talent strategy, casting and deal-making, influencer programs, events, reporting and budgets. Provide senior client counsel, business development, hiring and financial oversight, maintain industry relationships, ensure compliance (FTC, SAG-AFTRA), and drive KPI-driven influencer measurement and campaign performance.

Lead multiple fashion client accounts, develop and execute strategic PR campaigns, manage day-to-day client relationships, mentor junior staff, produce media materials and reports, collaborate cross-functionally, and support new business development to drive media coverage and client results.