Teams at Bobbie

Owns Walmart and Target relationships, Mass channel P&L, forecasting, trade investment, joint business planning, category strategy, retail media, and retailer execution. Leads shared Shopper Marketing and Sales Operations teams while partnering with Supply Chain, Finance, Category Management, and Brand Management. Drives revenue, share growth, fill rates, promotional efficiency, launch execution, and retail sales strategy in a remote, scaling CPG organization.

Coordinates capital manufacturing projects from scope through startup by maintaining schedules, budgets, purchase orders, vendors, documentation, change control, risks, meetings, and status reporting. Supports commissioning, qualification handoff, operator training, and turnover in a regulated GMP production facility. The role requires regular plant-floor coordination, contractor onboarding, and communication across engineering, operations, vendors, and leadership.

Own Bobbie’s digital growth product initiatives across acquisition, ecommerce, checkout, subscription, personalization, and AI-powered experiences. Lead experimentation from hypothesis through analysis, use customer and behavioral data to prioritize improvements, and partner cross-functionally with Design, Engineering, Data, Marketing, and Operations. Success is measured through conversion, funnel progression, checkout completion, average order value, subscription performance, experiment velocity, and incremental growth.