Bobbie Benefits Overview

Manage integrated omnichannel marketing campaigns from planning through execution, aligning channel tactics, deliverables, timelines, and partners. Own the integrated marketing calendar and campaign workflows in Asana, partnering with creative and marketing teams on messaging and launches. Coordinate campaign performance reviews, identify learnings, and inform future strategies. Track competitive activity across channels while supporting cohesive brand storytelling and measurable business growth.

Coordinates capital manufacturing projects from scope through startup by maintaining schedules, budgets, purchase orders, vendors, documentation, change control, risks, meetings, and status reporting. Supports commissioning, qualification handoff, operator training, and turnover in a regulated GMP production facility. The role requires regular plant-floor coordination, contractor onboarding, and communication across engineering, operations, vendors, and leadership.

Own Bobbie’s digital growth product initiatives across acquisition, ecommerce, checkout, subscription, personalization, and AI-powered experiences. Lead experimentation from hypothesis through analysis, use customer and behavioral data to prioritize improvements, and partner cross-functionally with Design, Engineering, Data, Marketing, and Operations. Success is measured through conversion, funnel progression, checkout completion, average order value, subscription performance, experiment velocity, and incremental growth.