Teams at Blue Cross & Blue Shield of Rhode Island

Leads enterprise marketing and external communications strategy across brand, public relations, digital marketing, media relations, content, campaigns, and demand generation. Oversees market-facing messaging, reputation management, communications planning, performance measurement, vendor relationships, budgets, and team leadership to support growth and business objectives.

Leads enterprise content strategy and editorial development across consumer, stakeholder, digital, and traditional communications. Translates business priorities into compliant, audience-centered content; establishes editorial standards and governance; oversees web strategy, accessibility, UX, research, legal reviews, and multimedia content. Partners with cross-functional stakeholders to support growth, retention, member experience, brand trust, and operational effectiveness while managing complex editorial projects and mentoring others.

Leads enterprise transformation discovery engagements, identifying and evaluating opportunities involving AI, automation, digital capabilities, process innovation, and analytics. Facilitates research, workshops, and stakeholder collaboration; assesses feasibility, risk, complexity, ROI, and organizational impact; develops business cases, value hypotheses, recommendations, roadmaps, success metrics, and transformation strategies. Partners with executives, product, engineering, service design, and operations teams to prioritize high-value investments and guide initiatives from problem identification through future-state visioning.