Teams at Blue Cross Blue Shield Association

Lead development and execution of integrated, multi-channel marketing programs and content for national initiatives. Advise and align BCBS Plans through collaboratives, manage agencies and in-house teams, create messaging and brand guardrails, and build scalable frameworks and AI-enabled playbooks to drive enterprise consistency and campaign effectiveness.

Lead development and execution of marketing assets and programs for BCBS national initiatives. Support copywriting, creative direction, strategy implementation, content management for a Sales Support Toolkit, B2B marketing facilitation, and ad hoc Plan requests while tracking results and contributing to team brainstorming.

Lead GTM and enterprise sales efforts targeting Blue Cross Blue Shield plans. Build and manage pipeline, close full-cycle deals, and translate payer needs into product positioning. Align cross-functional teams, influence product roadmap with customer feedback, and ensure compliance with regulatory and security standards.