BluCru

BluCru is a multi-choice gift card rewards program helping businesses implement a recognition experience that is customized, personalized, and aligned with company culture. Our model support two groups: First, we help HR / Marketing team deliver quick reward experiences with ease to their employees, customers, or partners. It costs nothing more that the gift card itself and makes greater impacts than a standard gift card reward. Businesses tell us who, how much, and when. Each recipient receives a branded experience that allows them to select which brand they'd like to redeem their gift card with. After selecting, they receive a digital gift card directly from their chosen brand. Om BluCru, employers and recipients can be confident all allowable brands are safe, healthy, and make an effort to prioritize the environment in their operations. Second, are consumer brands who make the extra efforts described above, i.e. organic, regenerative, circular, recycled plastic, sustainable packaging, bio-degradable, etc. These brands are able to gain more customers they can keep rather than be guarded in other big tech models. All in all, we're helping HR and People Experience Teams execute on the values they have, create a more meaningful relationship with employees, and play a bigger part in the health of people and planet.