Blair

The year was 1910. John Blair, a law student at the University of Pennsylvania, was approached by a fellow student who had recently inherited a raincoat factory. Easter vacation and a train ride home to Warren was all the time John needed to make his decision.

John Blair only able to sell one black raincoat to an undertaker, but he wasn't about to give up. He decided the best way to reach the new market he had just created in his own mind - the market of undertakers who would wear black raincoats - was by mail. So with just $500 borrowed capital, he printed and mailed flyers across the country. And he sold 1200 raincoats in no time! Thus, the New Process Company was created.

Over 100 years later, we've grown to offer exceptional clothing for women and men, plus quality items for your home. We've changed our name to simply, Blair. But we still proudly serve customers across the country. And we still maintain the high standards that John Blair built the company on so many years ago. Our company headquarters is still located in the beautiful town of Warren, Pennsylvania. We're proud of our heritage, our employees and our hometown! In 2015, Blair became part of the Bluestem Brands.

Bluestem Brands is the parent company to seven eCommerce retail brands. We are as strong and determined and adaptive as the prairie grass for which we’re named. Whether it’s through our diversity of brands, our unique business model or our company culture, we are forging our own path.

By continually innovating and improving, we achieve roughly $2 billion in annual sales, yet we still have our sights set extremely high.

Our mission? To build a dynamic retail enterprise that wins with direct-to-customer excellence and entrepreneurial-minded employees focused on serving our customers’ unique needs.